A relationship between the academy and the industry
I had an extraordinary experience yesterday. I had possibly
the fastest rejection I’ve ever had. Sure, I’m used to rejections but now that
I have quite a lot published and also have been an academic for several years, also
holding a PhD in Creative Writing, I’ve kind of also got used to being taken seriously
even if I am still sometimes rejected. In this case, by return an email came from
the agent saying they were no longer accepting submissions. Fine. I totally get
that. Yet their web-site was saying they were.
As we all know it takes a while to put a submission together
and every one is different as every agent or publisher has varying
requirements. I was more irritated about the wasted time than the rejection
itself. I complained politely. Again, almost by return – a human being answered
this time not a machine – came a polite and sincere apology.
I doubt whether I would have said anything if I hadn’t got a
few years of academic experience and experience of the publishing industry behind
me. I felt I was speaking on behalf of other writers especially those who
happen to be my students. The web-master was on holiday and they just couldn’t accept
any more scripts.
The academy has a firm relationship with the industry. We
teach our students to understand how it works and to work with it and beyond
it. Perhaps importantly for the industry we often pay members of it to come and
talk to our students. And we have a voice that it wants to listen to. It also wants
us to speak kindly of it.
Traditional gatekeepers disappearing
Now it is very easy to self-publish and self-publishing is gaining
some respect. Readers and writers are circumventing the gatekeepers i.e. the
publishers and the booksellers. This does present a problem, however. Much of
what is published this way is dire. There are also some brilliant texts – ones which
are possibly even better than those that have passed through the hands of the
traditional gatekeepers. How does the reader find the latter, though? We tend to rely on friends’ recommendations
and sometimes even books may sell according to how popular the writer is socially.
Certainly it was always possible to buy a book produced by a respected publisher
and not enjoy that book. But at least one was offered a recommendation by the publisher
and the bookseller who were both using literary criteria to form their opinion.
Gatekeeping in a different way
Somewhere in the middle of the debate about whether Creative
Writing can be taught is also the question of whether getting a degree in Creative Writing
actually helps a writer to get
published. I often argue, actually, that sometimes a published text is not good
enough to gain its writer a degree. And sometimes we expect our students to
work in a way that is too experimental for the text to be commercial. The
academy always had, and should continue to have, in my opinion the right to
question and the duty to be a pioneer.
First of all, then, we are expecting an excellence in
writing. It is important in addition then that that writing should find its way
into the world and actually become a leader in presenting a pattern of good
writing. Again we come to the fundamental role of the academy. Also important,
and it strikes me that the academy is largely embracing this, is that the
student knows how the industry works and can use that knowledge as a tool to
engage with it.
A prominent feature of Creative Writing in Higher Education
is critical reflection. If engaged with fully, progress in skill, craft and art
is accelerated. The same process can be applied to industry knowledge and the
process of interacting with it.
The academy then is seen to be gatekeeping by pushing applications
and standards on to the industry. It is a symbiotic relationship. It almost
becomes, and perhaps we see that particularly in my incident with the agent
described above, the gatekeeper of the gatekeepers.
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